Glow Recipe positions skincare as more than a necessary step in a monotonous routine. By pulling back the curtain on the beauty industry and crafting a robust community and influencer marketing strategy, the brand is maintaining long-term traction in a social space that is often defined by fleeting trends.

Join Adweek as we hear from Christine Chang, Co-Chief Executive Officer and Co-founder of Glow Recipe, as she shares the formula for community-based commerce that positions product education as entertainment while prioritizing consumer feedback.